Articles
Germanys' Social Market Economy: Theory and Practice
Konrad Seitz
Volume 2, Issue 3 (September 1969 to December 1969)Abstract
Download ArticleFinancing of Working Capital in Food-Processing Industry in India
Sunita Gupta and J.P. Sharma
Volume 24, Issue 2 (July 2003 to December 2003)Abstract
Download ArticleThe Industrial Slack- An Analysis of Some Corroboratory Evidence
Braj Kishor
Volume 4, Issue 3 (September 1971 to December 1971)Abstract
Download ArticleAn Analysis of Investment Behavior in Indian Automobile Manufacturing Industry
R. N. Agarwal
Volume 12, Issue 1 (July 1991 to December 1991)Abstract
Download ArticleCapital budgeting Decision: A Case for Investigating Investment Behaviour of Business Firms in India
L.D. Joshi
Volume 2, Issue 1 (January 1969 to April 1969)Abstract
Download ArticleDeterminants of Consumers' Green Buying Behavior
Mahabir Narwal, Geeta Sachdeva
Volume 34, Issue 1 (April 2013 to September 2013)Abstract
Download ArticleRelationship between Brand Experience and Brand Loyalty, Mediators – Satisfaction and Brand Trust: A Conceptual Framework
Ruchika Ramakrishnan
Volume 42, Issue 2 (July 2021 to December 2021)Abstract
Download ArticleThe term “experiential view” encompassing fantasies, feelings and fun associated with the consumption of goods and services was visibly introduced in marketing literature by Holbrook and Hirschman (1982). Since then, the concept has evolved from “consumption experience” to “customer experience” and recently to “brand experience”. This study has made an attempt to understand its relationship with brand loyalty. The importance of brand loyalty in ensuring a brand’s survival and growth is universally accepted. The other two variables- satisfaction and brand trust- have been included as the mediating variables in this study. A mediating variable is a variable that plays a causal intermediary role between an independent variable and a dependent variable. This paper covers the literature review and operationalisation of these four variables.
Does Corporate Governance Increase Firm Performance and Value among Specific Sectors in Indian Context? An Empirical Analysis
Varun Bhandari, Ashu Lamba, Ritika Seth
Volume 35, Special Issue February 2014Abstract
Download ArticleFertiliser Subsidies - Pros and Cons
D. K. Mittal
Volume 13, Issue 1 (July 1992 to December 1992)Abstract
Download ArticleAn Empirical Investigation of Effectiveness of Viral Video Advertisements
Rishi Raj Sharma, Balpreet Kaur
Volume 34, Issue 1 (April 2013 to September 2013)Abstract
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